A salon’s reputation can make or break it. While all businesses that interact with customers are concerned about their image, the opinions of its clients is what matters most. Since most people will continue to visit the same beauty specialist over decades, it is important to build a good reputation and establish long-lasting relationships with clients.
Online marketing is the best way to promote your business today. Salon owners can boost their online presence with some easy-to follow management strategies. How to keep your business in good spirits online.
Use Google to your advantage
Google is likely to be the source of most new clients. The site allows business owners to easily control their listings. Claim your Google My Business Page to start using the popular search engine for you. It is easy to prove that you own the salon. This will allow you to update your contact information including your phone number, website, and social media handles.
Are you ready for the next step yet? Google Alerts is a free service that will notify you whenever your brand name appears on the internet. This is a great way to see if your efforts to improve your online reputation have been successful.
Focus on local searches. You want to attract clients who are in your locality, and not from another state or country, since you have a physical location. You can target ads at people searching for Salon in East Village, which will make you stand out.
Social Media is a must-have for all
Search engines can be helpful, but you don’t have much control over the algorithms they use. Algorithms are often confusing calculations that you use when searching for specific information online.
You’ll want maximize your social media potential. You can easily show your amazing work to potential clients using platforms like Instagram and Pinterest. You can search hashtags and mentions for your business to find out what customers are saying. Ask clients to send you a selfie showing the results of your latest glam services.
Connect with people who mention your brand positively. You can build a positive reputation for your salon by commenting on their posts and responding to their comments.
Put your review pages in the front and center
Online reviews are increasingly popular among consumers before they book a service or purchase a product. Most of us like to do research before visiting any business to find out what other people have to say. It can be a warning sign for potential customers if your salon has few reviews.
Make it easy for customers to leave online reviews. In any social media or email correspondence, include links. Your customers will be more likely to act if it’s easy.
Responding to negative reviews
It is not pleasant to hear others criticize you, but this is a necessary part of running a company. Instead of avoiding negativity, you should confront it, calmly, and suggest a solution. Make sure you are polite when responding to a negative review, even if the words of those who left it were rude. Acknowledge any mistakes you made and be upfront. Offer a solution. Even if the person does not want to come back to your salon, others who are reading reviews will notice your kindness. This type of customer service will be very appealing to potential customers.
